Apple may be slowly driving away its customer base by controlling its app store check-ins. The latest reject is Google Voice. Two clear reasons for this. One its an app by a competing phone OS and two AT&T would have twisted Apple’s arm (though it wouldn’t really need to) so its keeps its revenues where it belongs.
However, unlike the desktop/laptop OS’s where Apple can be rigid about policies, the phone market isn’t where Apple can afford to keep up with these nuisances. For one, this market segment has much more competition. Also, things can change quickly with a year or two. There is a minor wow-factor with the iPhone but that is quickly fading with better Andriod sets coming out and Palm, Mircrosoft among others pushing their own OS’s which are just as competive.